With this campaign, I wanted to approach eating local in a way that focused less on buying from the farmers' market and more on hands-on experience.

 

I believe that getting people involved in a community garden is a way to not only instill good eating habits but also show people the value of hard work and foster impactful relationships.

 

I used playful rhetoric, created an environment for the garden with a playground and rest area, and included deliverables such as tool pack to give the experience a unique personality.